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Vendite di Smartphone in crescita

29 Maggio 2015 9 commenti

Primo trimestre del 2015: crescita nelle vendite di smartphone. A trascinare il settore è Samsung, ma le cose potrebbero cambiare.

vendite di smartphoneLa società di analisi Gartner ha diffuso le stime relative al mercato degli smartphone. I dati, inerenti al primo trimestre del 2015 hanno dimostrato la solidità di questo settore.

Si evidenzia una realtà in forte e costante crescita.

Nei primi tre mesi del 2015 sono stati venduti 336 milioni di smartphone. Vendite di smartphone in forte aumento. Si tratta di una crescita del 19% rispetto allo stesso periodo dell’anno scorso.

Il record nelle vendite è stato raggiunto nei Paesi emergenti, che hanno registrato una crescita del 40%.

A trascinare le vendite è Google (anche se indirettamente), dato che di tutti gli smartphone venduti nel trimestre in considerazione ben 265 milioni montavano Android.

Anche se potrebbero sembrare positivi, questi dati per Google rivelano un decremento dell’1.9% rispetto al 2014.

D’altro canto la diretta concorrente di Google, Apple, ha registrato un aumento del 2.6% nelle vendite, raggiungendo i 60 milioni di iPhone venduti.

Per il numero limitato di utilizzatori della piattaforma, Windows Phone si è ritrovato in terza posizione con soli 8 milioni di dispositivi venduti.

A dominare il settore con oltre 81 milioni di smartphone venduti troviamo Samsung. Pur mantenendo la sua posizione di dominio nel settore la società è ormai in costante calo per quanto riguarda le vendite di smartphone e in questo primo trimestre 2015 ha perso un ulteriore 6%. Una realtà che potrebbe cambiare in meglio per Samsung già nel secondo trimestre 2015 a seguito della presentazione di Galaxy S6 e Galaxy S6 Edge che hanno riscontrato un notevole successo.

Un dato senza dubbio interessante riguarda le vendite di Apple in Cina. Dopo la presentazione dei nuovi iPhone, su suolo cinese Apple ha visto un aumento del 72.5% nelle vendite di smartphone, riuscendo a superare Xiaomi e diventando la più importante venditrice di smartphone della Cina.

Nell’insieme questo primo trimestre 2015 dimostra che il settore smartphone è in forte crescita.

Scritto da Michele Bellotti

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